Lucia read English and French literature at Oxford University. From the strategic and visual world of advertising where she led award winning campaigns as a European Account Director, she identified a growing need for a highly personalised design and style service that met the requirements of the modern day woman.

With influences from the icons and couturiers of the 20s and 30s, she succeeds in bringing together practical intelligence and the signature vintage romanticism of her designs.

"Many women are frustrated with what is on offer on the high street, because it's not their style, colour or cut. If they do finally find something they like, someone else is wearing it!" says Lucia.

"Having our dedicated style and design team means an end to such ‘snap’ syndromes and clothes crises. With our colour palette philosophy and style guidelines, women can enjoy an affordable and effortlessly beautiful glamour.”